That’s Who We R, NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities who go above and beyond based on their expertise and under the guidance of NAR’s Code of Ethics. The 2022 That’s Who We R campaign works as hard you do to demonstrate the REALTOR® difference.
The core message for 2022 is “the Difference is Real”, demonstrating REALTORS® working at a higher standard than non-member agents. With a fully-integrated media mix of TV, radio, streaming video, digital audio, social, and search, the ads highlight how consumers benefit from REALTOR® expertise and ethics.
NAR members are encouraged to leverage NAR’s ad campaign by tapping into its resources and sharing out who you are and the value you bring to consumers. Download advertising and social media assets. All brand-boosting assets on this website will require member sign-in credentials as they are limited to REALTOR® usage only. Examples of usage and brand guidelines can also be found.
For a deep dive on the 2022 campaign, read the press release here.
View an infographic about how the Ad Campaign has benefited the REALTOR® brand, or watch the video below: