That's Who We R Black & White Bug

"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

This year's ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership. View the press release for more information.

In June, two 30-second audio spots and a 15-second and 30-second TV spot were introduced to underscore that while the way REALTORS® conduct real estate business has adapted during the pandemic, the role of a REALTOR® has not. These are a continuation of the 2020 campaign, where we encourage consumers to “Look for the R” to find the trusted expertise of a REALTOR®.

The ad campaign just released a new video and audio spot with a strong fair housing message that will reach consumers, including those communities we seek to empower through our work. Look for the video across streaming devices and digital video platforms – yet another reason for consumers to "Look for the R."


Light the Way: 15-second Ad

Light the Way: 30-second Ad

Behind the Scenes: 85-second Video:

Resource: 15-second Ad:

First Real Home:
15-second Ad

First Real Home:
30-second Ad

Raise the Bar: 
15-second Ad

Raise the Bar:
30-second Ad

Please note: TV spots are not available for download or use due to talent and music licensing.

Radio Ads

Role of a REALTOR® :30

Where You Live :30

First Real Home :30

Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use in your local market. Please note this script has been approved by NAR legal counsel and may not be altered.

"That's Who We R" Merchandise

The 2020 campaign spots ask consumers, “Is Your Agent a REALTOR®”. Get the merchandise to show your REALTOR® Pride!

What's New in 2020?