That's Who We R

National Ad Campaign

2020 "That's Who We R" campaign is live!

That's Who We R Black & White Bug

"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

This year's ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership. View the press release for more information.


Behind the Scenes: 85-second Video:

Resource: 15-second Ad:

First Real Home: 15-second Ad

First Real Home: 30-second Ad

Raise the Bar: 15-second Ad

Raise the Bar: 30-second Ad

Please note: TV spots are not available for download or use due to talent and music licensing.

Radio Ads

First Real Home :30

Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use in your local market. Please note this script has been approved by NAR legal counsel and may not be altered.

Raise the Bar :30

Download First Real Home script (PDF: 328 KB)

Download Raise the Bar script (PDF: 327 KB)

"That's Who We R" Merchandise

The 2020 campaign spots ask consumers, “Is Your Agent a REALTOR®”. Get the merchandise to show your REALTOR® Pride!

What's New in 2020? 

Housing Opportunity Program

Programs, grants, trainings, and resources that help REALTORS® and REALTOR® associations expand housing availability and homeownership opportunities.


The latest from NAR about about COVID-19 (coronavirus), its impact on the real estate industry and events, and federal programs affecting REALTORS®.