That's Who We R®


We're real people making a difference everywhere from neighborhoods, to our nation's capital. That's Who We R®.

That's Who We R

Helping consumers understand why working with a REALTOR® is the best choice for this life-changing transaction goes way back to 1913.

That’s when National Association of REALTORS® began to set their members apart by adopting a Code of Ethics that still guides the business decisions of 1.3M REALTORS® today. The REALTOR® Code of Ethics isn’t just words on a page, but is a pledge of honesty, integrity, professionalism, and community service. Partnering with a REALTOR® delivers the peace of mind that comes from working with a real person. A real advocate. A real, trusted professional who is committed to their clients’ futures and neighborhoods just as much as they are.

It’s the Code of Ethics that helped to inspire our new campaign, “That’s Who We R®”. The campaign demonstrates the value of a REALTOR®, distinguishes REALTORS® from the rest, and delivers a sense of pride in being a REALTOR®.

View press release.

Watch Our Campaign Anthem

Shop the REALTOR Team Store® to get REALTOR® merchandise featured in the campaign.


R® Stories

Share your story by filling out this form. The new consumer advertising campaign is all about NAR's members, and we want to hear from YOU! Member stories will be featured on and other member-facing channels.

The CIPS Designation

The CIPS designation provides NAR members with the knowledge, research, network, and tools to globalize their business.