Swanepoel is principal of RealSure Inc., a real estate strategy advisory company. He has served as senior vice president of strategy for Cendant Corp. and is author of the New York Times bestseller Surviving Your Serengeti: 7 Skills to Master Business & Life, as well as six books on real estate including Real Estate Confronts the e-Consumer.You can reach him at 877/919-9988 or visit his Web site, www.realsure.com.