Sales Tips & Techniques


The basics never change: Success in real estate sales comes from building strong relationships and serving your customers in a way no one else can. When customers recognize your value, they keep coming back and referring business your way. But even the most practiced agent needs to pay attention to the latest trends and technologies. That’s where NAR comes in. We’re always scanning the landscape and looking for ways to help you succeed in the ever-evolving world of real estate. Articles from REALTOR® Magazine, e-books from the NAR Library, detailed data from Realtors Property Resource®, and more—it’s all accessible right here.



Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.