The next wave of commercials for the “That’s Who We R” consumer advertising campaign were released earlier this month. The new ads dive deeper into differentiating REALTORS® from real estate agents, and also show the value REALTORS® bring to their clients and communities.

Consumers will learn that when they look for the REALTOR® “R” in commercial and residential real estate, they’re working with a trusted, reliable professional. 

The 2019 campaign garnered more than 2 billion consumer impressions on television, radio, streaming services, and more.

“With consumers looking for the REALTOR® “R”, it’s more important than ever to show it,” says Karen Bebart, NAR director of the consumer advertising campaign.

Personalizing and sharing campaign content that features the REALTOR® “R”, is easy with the new Photofy app. NAR partnered with the content creation app Photofy to create a custom version pre-loaded with “That’s Who We R” campaign social media graphics and videos. Members and associations can customize select campaign materials with their name, a photo or logo, and contact information. New content will be added quarterly. Sign up for the free app with your Member ID at

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