Local REALTORS® in Texas Boost Community Visibility

The San Marcos Area Board of REALTORS® in Texas launched two new ways to garner more community awareness for members.

First, the organization purchased a banner big enough to hang over the street. “Because we are a nonprofit trade organization, our city allows us to hang our banner over certain thoroughfares throughout town for up to ten weeks a year,” says Amy DuBose, RCE, the association’s AE. “The banner cost us initially, but the opportunity from the city is free.” The banner reads: Every Market Is Different, Ask a Local REALTOR®.

Next, the organization started a member group called the REALTOR® Volunteers that donates time and energy to a different organization or event every month, including homeless shelters, United Way events, and food banks. The $200 investment in branded t-shirts, which members wear while volunteering, has paid off in positive public exposure, notes DuBose.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.



About AExperience

All state and local REALTOR® association executives, association communication directors, regional MLS executives, and Government Affairs Directors receive AExperience at no cost. Issues are mailed to the address found in NAR’s M1 system. To update your AExperience subscription preferences, update your mailing address in M1.

Update your address