Leverage NAR's REALTOR Benefits® Partners to Deliver Local Value

Promoting member benefits is easier with a partner that can highlight the value, craft the message, and provide special support for you, the AE. That’s what these REALTOR Benefits® Program partners offer through special programs designed to help you share the offerings with members.


Placester is an all-in-one marketing platform for real estate professionals and a leading provider of real estate websites. Together, NAR and Placester offer professional real estate websites for free to all 1.3 million NAR members, with no limited trials or expirations. Placester’s exclusive “NAR Edition” websites offer everything real estate professionals need to build an online presence. In addition, Placester offers upgrade bundles for more advanced website solutions, and members receive discounts on broker and single property websites, too.

Placester will provide to your association educational resources, webinars, support, and podcasts. Plus, each participating association receives a co-branded landing page, where your members can claim their free “NAR Edition” website and access educational resources, all at no charge to your association or your members. For more information about this offering to associations, contact Barbara Domin at bdomin@placester.com.

REALTORS® Insurance Place

REALTORS® Insurance Place is an online comparative shopping site designed to simplify the insurance-buying process. It’s offered by NAR and provides exclusive member access to NAR’s health and supplemental coverage products. Products include group dental and vision insurance plans, flexible term health insurance (major medical) plans, and supplemental health coverage products, including an accident coverage plan and a telemedicine plan. There is also a private health insurance exchange (showcasing available ACA-­compliant plans) and a Medicare supplement options exchange. Through the Marketplace, NAR members can shop for insurance and coverage options, get quotes, and enroll directly online. Licensed benefits specialists are available to help NAR members find the best solutions for themselves and their families, including potential cost savings. Consultations are complimentary.

Visit realtorsinsuranceplace.com/AE to find marketing materials to help you share the benefits of the Marketplace with your members. There are banner ads, flyers, newsletter content, brochures, and the option for a customized web page for you to use on your own site, all at no cost to you.


SentriLock, NAR’s official lockbox solution, works directly with associations to help you educate members on the benefits of the industry’s most secure and durable lockbox solution. SentriLock offers an online marketing toolkit that includes ready-made flyers, social media posts, newsletter content, and graphics, plus information on upcoming webinars. New marketing materials highlight SentriLock’s Bluetooth® REALTOR® Lockbox with its multiple key access method (including via mobile app or keycard) so members will never miss a showing. Visit sentrilock.com/marketingkit for updated sample tweets, Facebook and LinkedIn posts, an details on the latest product enhancements.

Transactions (zipForms Edition)

The NAR Transaction Management benefit to REALTORS® includes the industry-leading zipForm Plus forms engine, zipTMS (transaction management system), zipVault document storage, and the NAR library of REALTOR® Forms & Templates. This arrangement also benefits associations, with significant savings for those that wish to make their forms available through Lone Wolf Technologies.

Associations looking to promote and market the NAR benefit to their members can leverage a comprehensive marketing kit available from zipLogix that includes social media posts, prepared emails, a news release, images, and banner ads. Find valuable resources to promote this benefit at ziplogix.com/resource-kit.

Learn more about the REALTOR Benefits® Program and resources for associations to communicate the value of REALTOR® membership at nar.realtor/realtorbenefits/justforaes.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.