Join the “That’s Who We R” Campaign

That's Who We R Video Clip from commercial campaign, for REALTOR® AE Spring Magazine
The “That’s Who We R” TV commercial airing during popular programs including “The Big Bang Theory” and “Last Man Standing,” and on networks including MSNBC, CNN, and Fox News.

State and local associations are a key element in the new National Association of REALTORS® “That’s Who We R” consumer advertising campaign, which distinguishes REALTORS® from other real estate agents. By using the free campaign materials—including video, audio, print, digital ads, and social posts—in your local communication channels, you can further the reach of the campaign. Customize the materials with your logo and incorporate the slogan into your existing outreach efforts.

Through this campaign, NAR aims to demonstrate to consumers the value REALTORS® bring to the real estate transaction and beyond—in their communities, in their understanding of local markets, and in their influence on public policies that encourage and facilitate real property transfer and ownership.

NAR’s Consumer Advertising Campaign ensures that the REALTOR® brand remains front and center with consumers through a comprehensive, multichannel strategy to reach consumers and REALTORS® wherever they are, including on online platforms such as YouTube, Facebook, and Instagram; digital channels Hulu, Amazon, and Roku; and traditional channels including television, radio, and print.

Also encourage your members to share the “That’s Who We R” campaign materials on their channels.

“That’s Who We R” Logo Apparel

“That’s Who We R” logo apparel, lapel pins, hats, and other items available in the ­REALTOR® Team Store.


About REALTOR® AE Magazine

All state and local REALTOR® association executives, association communication directors, regional MLS executives, and Government Affairs Directors receive RAE at no cost. Issues are mailed to the address found in NAR’s NRDS system. To update your REALTOR® AE Magazine subscription preferences, update your mailing address in NRDS.

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