WASHINGTON (May 21, 2018) — The National Association of Realtors® will be launching a new top-level domain, .realestate, later this year. The new domain extension is scheduled to be available in September for members of NAR, with a late November release to the general public.
The .realestate web addresses will be free of restrictions from NAR affiliation and will allow real estate entities and professionals to creatively market properties, geographic areas served, or their personal brands and specialties. The domain leverages real estate as a descriptive and internationally known term.
“NAR is thrilled to launch our second top-level domain, . realestate, to help real estate professionals and businesses better connect with home buyers, sellers, investors and owners, and remain essential to every real estate transaction. Making use of this pioneering technology will help them to market themselves and their listings, services or resources in new and creative ways,” said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty.