WASHINGTON (April 25, 2019) – A wide range of factors contribute to why millennials decide to move to certain areas, remain for an extended period or choose to relocate shortly after their arrival. Job market and affordability in the given location are two of the main reasons that impact millennials the most, according to the National Association of Realtors®' 2019 report, " Most Popular Areas for Millennials: where they move and stay . "
The report analyzed employment gains, population trends, income levels and housing conditions in the largest 100 metropolitan statistical areas1 across the country to identify the most popular areas for millennials.2 The top 10 metro areas were selected because of their high share of both present millennial residents and recent movers, as well as their favorable employment opportunities.
NAR found that Madison, WI, is one of the top destinations for millennials. Seventy-five percent of recent movers to the city have been millennials. Additionally, this segment of the population has mostly elected to remain in the area.