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New REALTOR Benefits® Partner Provides Exclusive Member Pricing and Features on Customizable Websites

Media Contact: Jane Dollinger / 202-383-1042 / Email

WASHINGTON (November 19, 2014) –  Technology has transformed the way real estate professionals do business, and establishing an online presence is essential to connecting with and marketing to potential clients. To help members build and maintain their online identity, the National Association of Realtors® welcomes Placester, one of the largest providers of real estate websites in the world, to the REALTOR Benefits® Program. Through this strategic partnership, Placester is offering exclusive pricing and features on websites to NAR members as well as access to marketing programs and strategies to assist in revenue growth and lead generation.    

Placester offers website design and hosting, IDX integration through active relationships with 95 percent of MLSs across the U.S., a marketing concierge program and premium customer support. Members can create fully customizable agent, broker or single property websites, all at special pricing.

“NAR’s REALTOR Benefits® Program provides real business advantages from key players in their respective industries, and we are thrilled to announce the addition of Placester to the list of companies offering value to our members,” said Bob Goldberg, NAR’s senior vice president of marketing and business.

“Embracing new technologies and online resources are integral to how Realtors® identify, market and sell properties, and this partnership with Placester will make it straightforward and effortless for our members to create their own online presence,” said Goldberg.  

Additionally, in conjunction with the launch of NAR’s top-level domain .REALTOR, Placester is offering six months of free website hosting and design to members with a .REALTOR domain.

“This is a historic partnership for us and for the real estate industry,” said Placester CEO Matt Barba. “We’re pleased that NAR shares our vision of giving Realtors® the tools they need to build direct relationships with consumers, and we’re incredibly excited to work with them in helping agents and brokers take control of their online presence.”

Additional information can be found at www.nar.realtor/Placester.

The REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, connecting members with discounts and special offers on products and services just for Realtors® from more than 30 companies recognized as leaders in their respective industries.

Placester is a real estate website and marketing platform that helps real estate professionals grow their businesses online. Through data partnerships with over 95 percent of MLSs in the United States, Placester provides cost-effective real estate websites with IDX search, modern design, and advanced lead capture. In addition to offering websites for agents and brokers, Placester also provides websites and search technology for local media companies and publishers, including Hearst Corporation’s nationwide network of daily and weekly newspapers. Finally, Placester connects real estate professionals and media outlets to create an advertising marketplace for real estate, allowing agents and brokers to easily purchase and place digital ads with a variety of local and national publishers.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.

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