Best Times for Social Posting

Time your posts perfectly for higher engagement.
woman lying on sofa, using smartphone

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Maximize your customer outreach by posting on social media during optimal times. Hootsuite, a platform for managing multiple social channels, researched more than 30,000 social posts to determine whether certain days and times tended to get higher engagement than others. Here’s what the study found:

  • All-around best time: 10 a.m. on Tuesdays, Wednesdays, and Thursdays
  • Facebook: 8 a.m. to noon on Tuesdays and Thursdays
  • Instagram: 11 a.m. on Wednesdays
  • Twitter: 8 a.m. on Mondays and Thursdays
  • LinkedIn: 9 a.m. on Tuesdays and Wednesdays

Your audience may be different. These times are a starting point, but the ideal time for you to post will depend on when your audience is most active. Find out by using social analytics tools or simply by testing different times of day.

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