Sales and Marketing

“We didn’t price the house low. ... So, when we saw the offer come in, we thought, ‘Is this real?’” says the listing agent.

Consumers recognize these companies by their logos alone, a new study finds.

The video platform giant is taking action against “dislike mobs” who try to target smaller channels.

Share this document with your clients; it explains the competitive, consumer-friendly marketplace that exists in real estate.

Real estate pros aren’t shy about using this marketing gimmick to garner attention and land a sale.

The top three paranormal experiences are hearing sounds, lights turning on and off, and hearing voices. 

Housing analysts expect an uptick in abandoned and foreclosed homes now that the pandemic-era federal moratoriums have ended.

Thirty percent of buyers say they’d be willing to live with a “friendly” ghost, according to realtor.com®’s annual Halloween survey.

True to its horror-movie history, the home's photos include images of Freddy Krueger, and the agents ask for offers to be submitted by Halloween.

Great service is your best customer retention tool, but you can cement relationships with events that make clients feel special.