Today, SentriLock and Realtors Property Resource® announced a new integration: RPR is bringing its powerful, hyperlocal market insights directly to users of the SentriKey Real Estate app. Sentrilock is a leading provider of access management and real estate technology, currently in use by more than 500,000 agents across the country.
This first-of-its-kind integration gives agents instant access to RPR’s Market Trends data—including pricing trends, housing supply and sales activity—all within the same platform they already use for showings, property access and client management.
“This integration reflects our continued commitment to go beyond access and truly empower agents,” says Chuck Shroder, COO, SentriLock. “By bringing RPR’s trusted data directly into the SentriKey Real Estate app, we’re helping real estate professionals make faster, more informed decisions and deliver an even higher level of service to their clients.”
RPR’s Market Trends charts are built from MLS listing data covering 96% of MLSs and 98% of active residential listings nationwide, ensuring that NAR members can rely on consistent, up-to-date insights no matter where they work.
“Agents win when context meets the moment," says Jeff Young, RPR chief operating officer and general manager. “By connecting RPR Market Trends into SentriKey, we’re putting trusted, hyperlocal insights exactly where showings happen…no switching apps, no delay. It turns every door open into a data-driven conversation that builds confidence and moves clients forward.”