With a niche in new construction, Whitney Harvey, 29, caters to her clients by doggedly hunting down answers to every question they raise. “I attempt to review all the options available and find the absolute best fit for each family,” says Harvey, who specializes in new, custom, and luxury homes. She loves her market so much that she often finds herself researching property comps and transaction information just for fun. To generate business, Harvey studies the places her past and current clients shop, have children enrolled in school, and run their daily errands; she then advertises in those areas. Harvey seeks to help people feel secure. “The fact that my clients become confident and excited about the buying or selling process instead of anxious and confused is invaluable,” she says.