“The most important client is the one you’re with.”
Six years after moving to Oregon from the Czech Republic and three years after getting into real estate, Pospisil is the top producer in her office, topping $5 million in sales in 2003 with a better 2004 underway, she says.
Out of the starting gate: In the beginning Pospisil knocked on doors. “People can hang up on you, but they don’t slam doors in your face,” she says. She won business by taking time to educate her small stable of buyers and sellers. “It takes pressure off them when they know what to expect,” she says. Quality, not quantity, remains her motto.
Clever marketing: In Pospisil’s campaign, her photo appears in a puzzle piece with the slogan, “The last piece to your real estate puzzle.” She carries the puzzle theme through her advertising and on her car. The result, she says, is instant recognition. “When people see the puzzle,” she says, “they know immediately who I am.”