Sales Associate
Russ Lyon Sotheby's International Realty
6900 E Camelback Road
Scottsdale, AZ 85251
United States
Arizona US

Eye Toward Renters

Lisa Roberts, 28, launched her career by turning tenants into home owners, and those buyers have a big place in her heart. “Certainly well-to-do buyers and owners need my very best effort,” says Roberts, “but so do those who don’t have as much.” She has worked with people who can’t afford to buy—and maybe never will. Some friends don’t get it, she says. “[They say] I could make more money concentrating on high-end clients,” says Roberts. “But I’m driven to help everyone.” Many people looking for short-term, furnished rentals are eager to become buyers, she has found. These tenants are often relocating for work, recently divorced, or hunting for a winter residence in sunny Scottsdale, Roberts says. “Most agents [aren’t interested] in this type of business,” she says, “but I have been able to convert them to buy quickly.”