General manager
Joe Feliciano Realty

“The personal touch and professionalism are the keys to success in this business.”

In his early 20s, Feliciano resurrected the family business—founded by his father and mother in 1970—after his father became disabled in a 1996 car accident. The young Feliciano diversified the company’s operations to include relocation and foreclosure departments. Meanwhile, his personal sales volume climbed close to $8 million last year.

Association leader: In the process of rebuilding the company, Feliciano gained visibility in the real estate community. This year, he’s president of the Puerto Rico Association of REALTORS®. He’s also active in NAR, currently serving on the Housing Needs Committee and as NAR’s ambassador for Peru. His involvement has honed his leadership skills and provided new business opportunities. Last year Feliciano was recognized as the Real Estate Professional of the Year in Puerto Rico by a group called The Most Distinguished Professional Men and Women Inc.

Nonstop marketing: Feliciano writes real estate articles for the island’s 350,000-circulation newspaper, El Nuevo Dia. He also sponsors regattas, fishing tournaments, and a professional basketball team.