“Go on listing presentations with a top performer and learn how to price a property right.”
Military personnel are on the go, and so is Jodi MacHardy, ABR , CRS. In 1993 as a 22-year-old licensee, MacHardy moved to Killeen, Texas, home of the largest military base in the United States. Since then, she has become one of the top buyer’s representatives in Texas. Last year, with the help of a part-time assistant, she closed more than 120 transactions.
Knowing what makes military personnel tick is her ace in the hole. “Military people and I talk to one another on the same level,” MacHardy says. “Once we meet, they stick with me.”
Given the churning in the Killeen market, fueled by thousands of military people going into and coming out of Fort Hood every year, MacHardy sees a lot of new faces.
“I’m constantly in local publications letting people know it’s cheaper to own than to rent here,” she says.
Along the way, she’s become expert in VA financing and in repossessions and earned the admiration of her broker, Michael Journey, vice president of Coldwell Banker Richard Smith, REALTORS® . “Anyone who has met Jodi knows what a bundle of energy she is,” he says. “She’s constantly on the go.”