ERA Progressive Real Estate
9405 San Marcos Road
Atascadero, CA 93422
United States
California US

Managing change

Jennifer Berg didn’t work her way up through the sales ranks at ERA Progressive, but she knows plenty about the dynamics of the people-oriented real estate business.

A former marriage and family counselor, Berg says her old career and her new one “both involve dealing with different personalities and trying to figure out what they want and need to get the job done.”

Among Berg’s strengths: an ability to innovate. One of the changes she championed was the development and installation of a multimedia kiosk that provides customers with audio and visual tours of different listings.

Berg’s combination of empathy and risk taking seems to be working. Volume at her company more than doubled in her first year to $18 million.