“Market knowledge is a powerful tool.”
What makes him special: At 20, Braunstein obtained his license in order to become an investor, but he quickly distinguished himself in sales. In 2002, his volume was $19.7 million—up 35 percent from 2001. He also owns 36 rental properties and rehabilitates and sells others.
Why more experienced coworkers turn to him: Market knowledge. “He knows every listing, including pending and most closed deals, in our market,” says his broker, Suzanne Dunn. “He’s here at 6 a.m., and if there are any good deals, he probably has a contract on them by 9 a.m.”
Unique marketing strategy: Humorous cable TV ads set Braunstein apart. The spots include spoofs of “Who Wants To Be a Millionaire?” and the Hans and Franz characters from “Saturday Night Live.”
How he keeps sales increasing: Braunstein says he’s increased his income each year by at least 30 percent. “At the end of every year, I figure out what my average sales price was, and I try to increase it by going into neighborhoods that are a little higher-priced.”