“Know what you want your business to look like, then determine what you need to get there.”
Reno, Nev., is one of the country’s betting capitals, but you won’t catch Amy Lessinger, ABR , CRS, GRI, e-PRO® certified, leaving her business to chance.
The three-year RE/MAX veteran has built her business around operational and technology systems that let her stay on top of client needs without having to push her workdays into the evenings and weekends. She also employs a full-time business manager. “Building my business around an organized office has been my vision for my real estate practice from day one,” says Lessinger. “We have a system for everything, from taking a listing to accepting a referral to thanking anyone who brings us customers.”
Lessinger likes certainty. The moment she meets with customers, she makes it clear what she will and won’t do. That way, there are no surprises. “If I can’t meet their expectations, I tell them,” she says.
Customers expecting her to work evenings and weekends balk at her limits, but for those who stay, the results are good. Eighty percent of her business, which last year topped $5 million in volume, is referral.