Overview

These two rooms are generally the most often remodeled in a home, and represent opportunities for listings to stand out from the crowd. Consumers who are thinking about selling their homes may want advice on how much of a difference it will make if they invest in improvements to their kitchens and bathrooms. Real estate professionals should have at least a basic understanding of the products, technologies, and design choices that are in demand when it comes to these important residential spaces.

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That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.