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Home Showings in the U.S. in January 2025
Showings increase 4% Y/Y in January
January 2025 U.S. showings rose 4% year-over-year, with 581,201 showings, according to data from SentriLock, LLC., a lockbox company. The pace of showing activity has declined compared to last month, December 2024.
SentriLock Cards Declined 3% Y/Y
Total U.S. SentriLock cards fell 3% year-over-year to 221,028. SentriLock cards, comprised of SentriKey® and SentriCard®, allow REALTORS® to access the Sentrilock® lockbox and are an indicator of the number of REALTORS® who conduct the showing.
Showings Per Card Showed Rose 7% Y/Y
The number of showings per card reflects the strength of buyer interest per listed property. At a national level, showings per card increased 7% year-over-year in January.
Regional Home Showings in January 2025
Three of Four Regions Saw Y/Y Showings Increase
Three of four regions saw an increase in showings year-over-year in January: The Northeast had the biggest gain (56%), followed by the West (3%) while the Midwest region rose (2%). The South region remained flat at 0%.
Y/Y SentriLock Cards Decreased In Three of the four Regions
Cards on a y/y basis were down in the Midwest (-4%) and the West (-3%). The South also fell (-3%). The Northeast region had the only increase (1%).
Showings Per Card Increased In All Four Regions On A Y/Y Basis
All four regions saw year-over-year increases in showings per card in January. The Northeast had the biggest increase (54%), followed by the West (11%). The Midwest rose by 6%, and the South region gained 4%.
