Become an SRES® Designee
The SRES® Designation equips you to address the distinct housing, financial and lifestyle considerations of clients 50+, helping you deliver more personalized service and solutions.
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Senior Real Estate Specialist® (SRES®) Designation
Serve the 50+ Market with Confidence
Advance Your Skills
What You'll Learn
Understand the 50+ Market
Gain insight into the unique needs, priorities and motivations of buyers and sellers aged 50 and older.
Guide Retirement, Downsizing and Life Transitions
Help clients navigate changing housing needs, including downsizing, relocation and estate planning considerations.
Advise on Financial & Legal Considerations
Build knowledge around mortgages, pensions, tax implications and other factors to help clients navigate complex housing decisions.
How to Earn Your SRES® Designation
Be a Member of NAR
To become designated, you must be a member of the National Association of REALTORS® in good standing.
Complete the SRES® Designation Course
Learn your way—either online at your own pace or through an instructor-led class, offered in person or as a live interactive webinar.
Maintain Your SRES® Status
Your first year is free and begins upon successful completion of the SRES® course. To maintain your status, annual renewals are $99, and you must remain an active NAR member in good standing.
What SRES® Means for Your Business
Stronger Connections With 50+ Clients and Their Needs
Build the insight to understand lifestyle priorities, financial considerations and housing goals unique to senior clients.
More Confident Life-Transition Conversations
Guide clients through major decisions—downsizing, relocating, refinancing or aging‑in‑place—with clarity, empathy and professionalism.
Increased Repeat & Referral Business
Deliver specialized support that earns long‑term trust and generates referrals within one of real estate’s most loyal client segments.
Expanded Niche Market Opportunities
Position yourself to serve a growing demographic seeking expert guidance on retirement living, equity planning and future‑focused housing choices.
Designee-Only SRES® Resources
Access exclusive marketing tools, consumer materials and ongoing updates designed to help you stand out in the 50+ market.
Networking and Referrals with Senior Market Specialists
Connect with a nationwide community of agents who are REALTORS® committed to serving mature clients with expertise and care.
SRES® Credential Resources
Why REALTORS® Love the SRES® Course
“This was one of the best investments in my real estate business in years! The course was presented in an organized manner and stimulated thought-provoking discussions and valuable idea sharing. I came away from the classes reenergized about real estate and our opportunities to aid clients through all the phases of life.”
- SRES® Designation Course Attendee
"This course is full of valuable information that is explained very well. If you learn well from story scenarios there are plenty here."
- Nancy Hall, Homes of Idaho