CAR to Launch REALTOR® Ratings

The California Association of REALTORS® is testing a new REALTOR® rating program with six brokerages before its anticipated statewide offering
to members in 2012.

The REALTOR® Ratings program is a joint effort by CAR, MLSListings Inc., and independent consumer review agency Quality Service Certification. According to CAR, the goal of the program is to develop an industry standard across northern California for measuring real estate agent performance and customer service based on independently verified reviews from home buyers and home sellers.

“Despite the variety of real estate agent review sites, there is no single consistent standard for comparing agents, nor in many cases, reliability of the reviews themselves,” explains Jim Harrison, president and CEO of MLSListings.

Similar to the Houston Association of REALTORS®’ Client Experience Rating program, CAR’s program is expected to be free and optional for members.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.

Advertisement

About AExperience

All state and local REALTOR® association executives, association communication directors, regional MLS executives, and Government Affairs Directors receive AExperience at no cost. Issues are mailed to the address found in NAR’s M1 system. To update your AExperience subscription preferences, update your mailing address in M1.

Update your address