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The National Association of REALTORS® provides a variety of tools, resources and services for state and local association Communication Directors. For questions about these resources or if you are a newly hired Communication Director, please reach out to Cole Henry at chenry@realtors.org or 202-383-1290.

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Communication Directors Information & Sharing

Communication Directors Facebook Group (Closed group

Join this closed Facebook group to communicate with other REALTOR® association Communication Directors and ask questions, share resources and successes, and stay connected.

NAR Information & Communication Vehicles

Stay Connected to NAR

Find links to all of NAR’s newsletters, social media accounts, RSS feeds, apps and widgets

Association Executive Internal News Service (AE INS) newsletter

The INS is an e-newsletter for association executives and staff. The report is divided into four sections: NAR News, Issue Updates, New Resources and Legal; associations are encouraged to repackage the content in their own member communications.

NAR staff directory and key contacts

REALTOR® logo and trademark rules

Instructions on how to use correctly use the REALTOR® mark to identify members of the National Association of REALTORS® and help protect the power the brand.

REALTOR® Action Center

The REALTOR® Action Center is the best resource for REALTOR® political news and engagement specifically for state and local association staff and political leadership to find information, track REALTOR® Party engagement, and learn about member Call for Action participation.

Media Outreach

News releases

Associations are encouraged to post or share this information with their members.

NAR’s statistical and forecast news release schedule

The list of publication dates for most NAR statistical and forecast news releases for the calendar year.

Media talking points

Media talking points for REALTOR® association staff and leaders who speak to the media on various industry topics.

Story ideas for reporters

A monthly round-up of timely housing related topics that are designed to help the REALTOR® associations generate content for news stories. Three topics, accompanied with background information and facts related to the real estate market, can be used to pitch news stories to local reporters.

Real Estate Facts fill-in-the-blank columns

Ready-made news columns for your association to use as consumer interest blog or news stories. By featuring your association spokesperson, these columns help position your organization leadership as the authority on consumer real estate issues.

Fill-in-the-blanks news releases for NAR meetings

Fill-in-the-blanks news releases are available to help REALTORS® and association staff promote their participation in the May REALTORS® Legislative Meetings and November REALTORS® Conference & Expo to local media outlets.

Direct-to-Consumer Outreach

Ad Center

The tool makes it easier for REALTOR® associations and members to engage with and share consumer print, digital, radio and social media content for consumers. All content is available for download, and users can also link their Facebook and Twitter accounts to manually post or schedule content directly to their social media accounts. Association staff can register for access to print customization tools for use in local markets under the Customization tab. New users must register before using the tool. The access code is NAR.

HouseLogic REALTOR® Content Resource

Enrich your association or consumer website by adding a free HouseLogic content widget. Access marketing slicks, presentations, podcasts and videos that help you speak directly to consumers, providing insights and real estate information that demonstrate the value REALTORS® bring to the real estate transaction.

Real Estate Facts fill-in-the-blank columns

Ready-made news columns for your association to use as consumer interest blog or news stories. By featuring your association spokesperson, these columns help position your organization leadership as the authority on consumer real estate issues.

Real Estate Today radio widget

Associations can download the Real Estate Today radio show widget to place on their website, providing visitors the opportunity to listen to this weekly show directly from their site.

Events

Communication Directors Institute

Provides Communication Directors with information, skills building and resources to enhance their member and consumer communications. This event is open only to state and local communication directors or state and local REALTOR® association staff whose primary responsibilities include communications.

CD Networking session at REALTORS® Legislative Meetings

Tuesday during May legislative meetings from 11 a.m. - 3 p.m. Visit the conference website for more details: https://www.nar.realtor/midyear.nsf/.

CD Networking session at REALTORS® Conference & Expo meetings

Saturday during November meetings from 10 a.m. – 2 p.m. Visit the conference website for more details: https://www.nar.realtor/convention.nsf.