“I’m just a REALTOR®, I need no social life .... Any way the deal goes, doesn’t really matter to me, to me,” Rob Ockey, 2023 president of the Salt Lake Board of REALTORS®, croons to the tune of Queen’s “Bohemian Rhapsody,” in a parody video that’s now the fourth produced by the association.
It started as a fun way to feature local leadership and REALTORS® during the association’s annual holiday social event. Now, it’s gone viral: In two months, there were more than 19,000 views for the association’s REALTOR® Rhapsody video.
“Humor is captivating. It makes people feel good. And the videos have created a sense of camaraderie for our members.” —Dave Anderton, communications director, Salt Lake Board of REALTORS®