Why NAR Protects the REALTOR® Trademark

Learn why leaders in the association – along with NAR’s business partners, members of the media, and members of the public – need to protect the value of the REALTOR® trademark.

The term REALTOR® is not only a trademark owned by NAR and protected by federal law; it distinguishes members from all others in the real estate business.

View NAR's Logos and Trademark Rules.

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That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.