Why NAR Protects the REALTOR® Trademark

Learn why leaders in the association – along with NAR’s business partners, members of the media, and members of the public – need to protect the value of the REALTOR® trademark.

The term REALTOR® is not only a trademark owned by NAR and protected by federal law; it distinguishes members from all others in the real estate business.

View NAR's Logos and Trademark Rules.

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Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.