Why NAR Protects the REALTOR® Trademark

Learn why leaders in the association – along with NAR’s business partners, members of the media, and members of the public – need to protect the value of the REALTOR® trademark.

The term REALTOR® is not only a trademark owned by NAR and protected by federal law; it distinguishes members from all others in the real estate business.

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Realtors Property Resource®

RPR® provides comprehensive data, powerful analytics, dynamic reports, and detailed property and market information exclusively for REALTORS®.