Op-Eds and Letters to the Editor

Building a successful association hinges on finding volunteers to give their time, energy, and talent. Yet some associations continually struggle to attract volunteers. These days, some fear even asking members who are experiencing a challenging business environment. Here are some new (and some tried-and-true) tips for recruiting volunteers.

1. Ask them in person....

Since its launch in January 2006, NAR’s grassroots contact software has helped more than 200 state and local associations improve their advocacy activities and get more members involved in political action.

“We used the call-to-action feature recently in Michigan to defeat a 2 percent sales tax on real estate services and had tremendous success,” says Brad Ward,...

By Elaine Gast

MLS and the


Why the media get real estate issues so wrong . . . and what you can do about it.

There’s something rotten in the news these days. Although news media across the country are reporting on the real estate boom—from the New York Times to the Topeka Capital Journal—very few cast Realtors® in a positive...

Writing a letter or opinion piece for the press? “The first mistake people make is responding to something negative in another article,” says Steve Cook, NAR’s vice president of public relations. “You’re better off delivering the message you want to convey, instead of debating or criticizing what someone else said.” Here are tips from Cook on writing letters...


CRT Labs

Tracking emerging technologies, educating members, advocating for the proper use of technology, and innovating to fill technological gaps.