Individual Salesperson
Lyon Real Estate
Davis, Calif.

Individual volume: $8.6 million
Individual sides: 15

Focusing on Financial Know-how

With nearly 100 videos and more than 1,000 subscribers, Danny Lau, 29, has found success building his brand and reaching clients through his YouTube channel. His videos are educational, examining topics such as appraisal contingencies, investor Q&As, foundation issues, bitcoin, new construction, the economy, and more. His business slogan is "Empowering individuals and families with financial success through real estate." Lau adds, "The financial well-being of my clients guides my mission as an agent."

Born and raised in Hong Kong, Lau speaks fluent Cantonese and Mandarin, which allows him to help both Chinese American clients and international Chinese clients who are looking to expand their real estate portfolios in California. His dedication to helping customers gain financial knowhow also led him to pursue his MBA. The program is teaching Lau new financial models and project-management skills.

As a people person, Lau brings light and clarity to the buying and selling process. His humorous side shines through in the Sold sign selfies he takes with his clients, featuring big grins and clever poses.

In his spare time, Lau fosters kittens and has helped dozens find their forever homes.