Individual Salesperson
Costello Real Estate and Investments
Raleigh, N.C.

Individual volume: $12.6 million
Individual sides: 33

Serious About Spreading Joy

Alex Lawrence, 29, recalls being painfully shy in elementary school. That changed when he began getting some laughs from his classmates. "I’ve been working the room ever since," he says. In fact, you may see him performing stand-up comedy in the Raleigh-Durham area from time to time.

Lawrence branded his business Big Al’s Realty because "I have a big personality. I’ve never met a stranger. I try to make people feel special in every interaction we have. I try to bring joy and laughter into every conversation, and I always try to help make someone else’s day better." As a result, 100% of his business is relationship-driven, built on referrals from friends, family, and folks in his community.

To grow his sphere, Lawrence created a networking group called Oak City Young Professionals, which now has about 900 members. "I like to be the connector in the Triangle," he says.

He stays in touch with his database and regularly holds events at sports venue Topgolf, observes Pi Day, and supports local charities. Lawrence donates $150 per transaction to WakeMed’s Behavioral Health Network, which works to provide access to mental and behavioral health services.