Inside Sales Agent (ISA)

Logo: Inside Sales Agent certification

What Is an ISA Certification, and Who Is It For?

The Inside Sales Agent certification program teaches REALTORS® the art of cultivating leads and adding qualified customers to the office's sales funnel. The certification provides opportunities to learn and practice the skills and techniques top agents use to turn leads to clients and existing customers into repeat business while helping you build your lucrative career.

Benefits of Becoming an ISA

  • Scripts and dialogues that help you get valuable information from potential clients to build your team’s pipeline
  • Customer service strategies and techniques to help generate more referrals and leads
  • Guides on how to build professional relationships and tools to strength interpersonal communications
  • Tools to help close higher number of sales
  • Earn credit toward the Certified Residential Specialist designation

How to Earn the ISA Certification


Complete the following programs, for a total of 3 credit hours:


  • Pass the exam at the end of the course with a 70% or better score

Professional Affiliation

  • Member in good standing of the National Association of REALTORS®


There is no application form to submit for this certification. Once you have completed all of the necessary course requirements, you will automatically receive the certification.


  • 4-Credit Hour Online course bundle
    • $60 for members of the Residential Real Estate Council (RRC)
    • $75 for non-members
  • Annual Dues
    • None

For more information, visit the Residential Real Estate Council website.

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