Television and Video
The National Association of REALTORS® "Phils-osophies" campaign creative features character Phil Dunphy from ABC’s hit show Modern Family, played by Emmy Award winning actor Ty Burrell. Phil Dunphy is the epitome of a helpful, knowledgeable real estate professional who humorously engages consumers about all the ways REALTORS® provide value in the home buying and selling process.
The campaign includes a series of 30- and 15-second TV and digital video spots.
NAR is partnering with Sports Illustrated to create content demonstrating the value of having a coach by your side in all things in life, including in sports and real estate.