Pride in What We Do

Sacramento Association of REALTORS® marching in Pride Parade

@ Sacramento Association of REALTORS®

Sacramento Association of REALTORS® members marched in the city’s Pride Festival last year.

It’s never too early to plan for inclusivity. This June, when Pride Month rolls around, will your association be front and center? Last year, the Missoula Organization of REALTORS® took a leading role as the city of Missoula, Mont., population 100,000, held its second annual Missoula Pride Parade, attracting an estimated 20,000 attendees.

MOR raised more than $30,000 to help support the Pride parade and hosted a lounge. The lounge was part of the association’s Homes for All Initiative, which works to break down barriers people might encounter when looking for housing.

“The moment I most recall is the number of other professions who showed up—firefighters, health care, National Park employees—and, of course, our members, who all care about our community,” says Jim Bachand, MOR CEO and an LGBTQI+ community member. “Our commitment to supporting Missoula Pride and our Homes for All Initiative exemplifies a strategic approach that intersects diversity, equity and inclusion; fair housing; and housing attainability at all price points.”

Here are some other events to inspire your Pride Month planning:

  • San Francisco Association of REALTORS® has marched in the San Francisco Pride Parade alongside city officials since 2014. In 2023, post-parade, 700 community members, including 125 REALTORS®, gathered at the association office to celebrate with refreshments; music deejayed by Jay Pepper-Martens, SFAR’s chief technology officer; and a wall display of LGBTQ+ icons curated by SFAR’s Diversity, Equity and Inclusion Committee, which was named Local Association Diversity Champion for 2023 by the California Association of REALTORS®.
  • Sacramento Association of REALTORS®’ DEI and Fair Housing Committee partnered with the Sacramento Alliance, participating in the California capital’s Pride Festival by hosting a booth and marching in its parade. The booth promoted the mission and vision of the LGBTQ+ Real Estate Alliance and gave away candy and prizes.



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