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This article was published on: 05/01/2008





Sales Coach: Good Vibrations

House healers use out-of-the-box ideas for bringing positive energy to your listings — and doing away with bad spirits.



Any real estate professional knows that buying a home is as much of an emotional and spiritual journey as it is a financial one.

A house can’t just look right, be in the right neighborhood, or have the right number of bedrooms and bathrooms — more than anything else, it has to “feel” right to buyers before they’ll make an offer. They must have a gut sensation that they belong in the home.

So what happens when your listing is giving off bad vibes? You’ve staged it, you’ve priced it right, and you’ve marketed the heck out of it on the Web. But still, it sits there on the market. Buyers come to look, but something just doesn’t feel right. They can’t put their finger on it, but the home is eerie in some way, like it’s sending a message that it doesn’t want new owners.

Who Ya Gonna Call?

When you run into a problem like this, who can you call? No, not the GhostBusters. But that’s not too far off base — you can call in a house healer. It’s not a joke; there really are house healers out there who make a living by getting rid of bad energy and ushering in the good stuff.

David Franklin Farkas is one of these people. A Massachusetts-based consultant who works primarily with home owners and real estate professionals, Farkas has done his work on hundreds of houses, land parcels, and even commercial buildings, clearing the energy to make way for a sale or to make a place more welcoming, in general.

“People get a feeling whether a house is right for them almost immediately when they walk around the house,” Farkas says. “Real estate agents assume that that ‘feeling’ is subjective and that what’s causing bad energy can’t be changed.”

But that’s not true, he says. Potential buyers “respond to is the emotional history attached to the house. These issues can be dealt with, creating a house that now feels neutral or positive to almost everybody.”

Farkas has spent more than three decades developing a specific protocol for clearing emotional and spiritual baggage from buildings and land. He blends the traditions of shamanism, spiritual healing, remote viewing, and other methods. In short, when Farkas does a clearing, he takes stock of what is present on the premises and clears out anything that is negatively impacting the property, and then invites in positive energies to fill the void.

Do-It-Yourself: Smudging

There are other alternative — some may say off-the-wall — ways of bringing good vibes to your listings. If you’d like to try something quick yourself, you can always go for the Native American tradition of “smudging” a home to banish the negative energies.

This is traditionally done with sweet grass and sage or with white sage alone. Simply walk around the house with the smudge stick smoldering and waft the smoke into all corners, doorways, and windows while thinking hard about how you want the space to be cleared of all negative energies.

However, be careful with the smoldering stick. It can drop embers that could start a fire. And don’t do this just before an open house or showing; it needs time to air out afterwards so it doesn’t smell like sage. Some people might find the smell offensive.

Or you can try this trick using strong, clear sounding bells. It’s the same idea, just ring the bells in each corner, doorway, and window and announce that all negative energies must leave.

Letting Go of the House

Hussein Alhadi, an agent for Keller Williams Realty in Framinham, Mass., and a coach with The Sedona Method, which is based on tenets set out in The Secret, says that homes may not sell quickly if the owner doesn’t really want it to sell. Once they let go, they’ll often find that a buyer will come along and snap it up.

Similarly, if you’re obsessed with the idea that a house “needs” to sell, you may be stuck in the energy of needing and wanting, rather than ushering in the right buyer. Allow the process to happen and try to keep your personal agenda out of the way, he says.

It’s a Complex World

I know, you’re probably thinking “I already have to be a marketer, negotiator, counselor, home decorator, cheerleader, coach, and advocate – and now I have to be a psychic too?” Thankfully, the answer to that question is no.

But you may benefit from being aware that some houses could use a little extra help. And if that help happens to come in the form of an energetic car wash, well, why not? Ultimately it comes down to getting the house sold.

I don’t understand exactly how electricity works, but I know that when I turn on the light switch I will be able to see. Look at look at this type of energy work in the same way. As long as the house gets sold, do you really care how it works? Yeah, me neither.


LINKS

Read more: Can Higher Powers Sell a Home?

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Kelle Sparta is the author of The Consultative Real Estate Agent: Building Relationships that Create Loyal Clients, Get More Referrals, and Increase Your Sales (AMACOM, 2005). She is also the founder of Sparta Success Systems, a real estate training company.