The Next Chapter May 3, 2024 Despite pent-up demand among millennials, the large baby boomer cohort generally plans to stay in their homes as long as they can. What’s a real estat
4 Myths About Working With Luxury Clients Many agents think you have to go bigger with your marketing to attract wealthier clientele. But you don’t have to spend a lot of cash to...
You Can ‘Go Viral’ on a Local Level It doesn’t take millions of views to make your videos a sensation. Consider how to lend them the greatest reach in your own community.
Make Your Wardrobe Your Brand One Florida agent’s signature pink ensembles have become her talking point with clients.
7 Things You Shouldn’t Say to Clients Sometimes, real estate agents’ tongues get ahead of their brains. Here are some client scenarios to approach with tact and diplomacy to...
In The Trenches: Dude, Where's My House? A collection of stories from real estate professionals detailing crazy, funny, or poignant experiences that have happened on the job.
6 Ways You’re Wasting Time on Social Media Social media can become a huge time suck if you let it distract you from your original purpose for being online—to get more clients. Check...
What Sellers Need to Know About Comps Are your clients confused about comparable properties? Set them straight.
4 Ways to a More Honest Sales Relationship You’ve got the skills prospects are looking for, but to truly connect with them, you have to stop being a salesperson.
7 Sins of Personal Branding Correct these mistakes to hone in on your brand statement and attract the ideal customer.