|This article was published on: 09/01/2005|
TECH@WORK: Web logs
BY JOHN MUDD
Blogging for profit
Turn your point of view into a marketing tool.
Seventy percent of buyers who use the Internet in their home search start looking online six months to a year before making a purchase, according to the 2003 NATIONAL ASSOCIATION OF REALTORS® Survey of Home Buyers and Sellers.Capture the attention of these pre-prospects and build a relationship with them, and you’ll have an inside track to representing them.
To publish what you’ve written, you generally just type in your content, proofread carefully, and push a button. Some blogs, such as those created in WordPress, require more Web development knowledge.
Failing to update your blog in a timely manner will cost you visitors and professional credibility. At first, try to update your blog daily. Once you’ve built up a level of reader loyalty, you can change to a less frequent schedule. I update about once every two weeks. You can set up your blog to automatically post new content at your Web site.
Although positive results can’t be guaranteed, you’ll never know what you can achieve unless you give blogging a try.
Mudd is a luxury waterfront specialist with Exit Realty Suncoast in Largo, Fla. He leads the John Mudd & Associates sales team. Find out more about him at www.HomeInTampaBay.com.
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