Sales and Marketing

Heading into the spring buying season, practitioners want home buyers to be more realistic and organized.

Aim for long-term success rather than short-term profitability by being prepared to communicate your worth—but maintaining an openness to buyer and seller needs.

With Tax Day approaching, make sure your clients are taking all the home deductions for which they may qualify.

Find out the traits that consumers say they’re looking for in real estate professionals to help them navigate a transaction.

Newly built properties are not flawless. Bringing in an inspector for multiple checkups during construction can solve problems early.

A new realtor.com® analysis looks at historical listing metrics to pinpoint when sellers have the biggest advantage this spring.

Real estate pros who have earned the ABR® designation say they’ve learned strategies to increase client loyalty over the long haul.

New research shows that house hunters are willing to accept a smaller property as long as it has these key amenities.

NAR-produced streaming series “First-Time Buyer” focuses on the relationship between real estate professionals and home buyers, giving viewers an authentic portrayal of the buying process, with all its ups and downs.