She has put her advertising experience and networking chops to work in real estate.
Top-performing salesperson. National speaker. Sales coach. Van Poole-Engelhard has achieved all those titles in her seven-year real estate career. Oh, and loyal daughter. After her father was diagnosed with Parkinson’s disease, she left a prestigious advertising job in New York to partner with her mom in the family business. Implementing technology wisely and casting a wide net have been two keys to her success. When her market was slowing, she called top practitioners from around the country to learn how they convinced buyers to make an offer. "We needed to give buyers a reason to jump the fence," says Van Poole-Engelhard, who started offering buyer incentives and saw sales increase 25 percent last year. Her advice: The best way to learn is to teach.