The Power of Your REALTOR® Brand: Introduction

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  Close
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  Close
- REALTOR® Party
  
  A powerful alliance working to protect and promote homeownership and property investment.
  
  Close
- Get Involved
  
  Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
  
  Close
Close
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NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
- All Education & Professional Development
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  Continuing education and specialty knowledge can help boost your salary and client base.
  
  Close
- Code of Ethics Training
  
  Fulfill your COE training requirement with free courses for new and existing members.
  
  Close
- Continuing Education (CE)
  
  Meet the continuing education (CE) requirement in state(s) where you hold a license.
  
  Close
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  Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
  
  Close
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  Offering research services and thousands of print and digital resources.
  
  Close
- Commitment to Excellence (C2EX)
  
  Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
  
  Close
- NAR Academy at Columbia College
  
  Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
  
  Close
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- Latest News
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  Official news releases from NAR.
  
  Close
- REALTOR® Magazine
  
  Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
  
  Close
- Blogs
  
  Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
  
  Close
- Newsletters
  
  Stay informed on the most important real estate business news and business specialty updates.
  
  Close
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America's largest trade association, representing 1.5 million+ members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
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  National, state & local leadership, staff directories, leadership opportunities, and more.
  
  Close
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- History
  
  Founded as the National Association of Real Estate Exchanges in 1908.
  
  Close
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- Strategic Plan
  
  NAR’s operating values, long-term goals, and DEI strategic plan.
  
  Close
- Policies
- Governing Documents
  
  Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
  
  Close
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  Close
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Real Estate Topics
Your resource for all things Real Estate. Including Legal, Agent & Broker, and Property Rights Issues.
- View All
- Competition in Real Estate
  Local broker marketplaces ensure equity and transparency.
- Marketing
  Social Media
  Sales Tips & Techniques
  MLS & Online Listings
  View More
- Being a Real Estate Professional
  Starting Your Career
  Being a Broker
  Being an Agent
  View More
- Residential Real Estate
  Condominiums
  Smart Growth
  Vacation, Resort, & 2nd Homes
  FHA Programs
  View More
- Legal
  Arbitration & Dispute Resolution
  Fair Housing
  Copyright
  View More
- Commercial Real Estate
Membership
Whether you’re a new agent or an experienced broker you have access to a wide array of resources designed to help you succeed in today's market.
- Right Tools, Right Now
- All Membership Benefits
- NAR REALTOR Benefits®
  Bringing you savings and unique offers on products and services just for REALTORS®.
- Directories
  Complete listing of state and local associations, MLSs, members, and more.
- Dues Information & Payment
- Become a Member
  As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
- Logos and Trademark Rules
  Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
- Your Membership Account
  Review your membership preferences and Code of Ethics training status.
Research & Statistics
Including home buying and selling, commercial, international, NAR member information, and technology. Use the data to improve your business through knowledge of the latest trends and statistics.
- Highlights & News
  Get the latest top line research, news, and popular reports.
- Housing Statistics
  National, regional, and metro-market level housing statistics where data is available.
- Research Reports
  Research on a wide range of topics of interest to real estate practitioners.
- Presentation Slides
  Access recent presentations from NAR economists and researchers.
- State & Metro Area Data
  Affordability, economic, and buyer & seller profile data for areas in which you live and work.
- Commercial Research
  Analysis of commercial market sectors and commercial-focused issues and trends.
- Statistical News Release Schedule
Advocacy
NAR is widely considered one of the most effective advocacy organizations in the country.
- Advocacy Issues & News
- Federal Advocacy
  From its building located steps away from the U.S. Capitol, NAR advocates for you.
- REALTORS® Political Action Committee (RPAC)
  Promoting the election of pro-REALTOR® candidates across the United States.
- State & Local Advocacy
  Resources to foster and harness the grassroots strength of the REALTOR® Party.
- REALTOR® Party
  A powerful alliance working to protect and promote homeownership and property investment.
- Get Involved
  Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
Education
NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
- All Education & Professional Development
- All NAR & Affiliate Courses
  Continuing education and specialty knowledge can help boost your salary and client base.
- Code of Ethics Training
  Fulfill your COE training requirement with free courses for new and existing members.
- Continuing Education (CE)
  Meet the continuing education (CE) requirement in state(s) where you hold a license.
- Designations & Certifications
  Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
- Library & Archives
  Offering research services and thousands of print and digital resources.
- Commitment to Excellence (C2EX)
  Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
- NAR Academy at Columbia College
  Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
News & Events
Stay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
- Latest News
- NAR Newsroom
  Official news releases from NAR.
- REALTOR® Magazine
  Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
- Blogs
  Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
- Newsletters
  Stay informed on the most important real estate business news and business specialty updates.
- NAR NXT, The REALTOR® Experience
- REALTORS® Legislative Meetings
- AE Institute
- Real Estate Forecast Summit
- C5 Summit
- Leadership Week
- iOi Summit
- All Events
About NAR
America's largest trade association, representing 1.5 million+ members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
- Mission, Vision, and Diversity & Inclusion
- Code of Ethics
- Leadership & Staff
  National, state & local leadership, staff directories, leadership opportunities, and more.
- Committee & Liaisons
- History
  Founded as the National Association of Real Estate Exchanges in 1908.
- Affiliated Organizations
- Strategic Plan
  NAR’s operating values, long-term goals, and DEI strategic plan.
- Policies
- Governing Documents
  Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
- Awards & Grants
  Member recognition and special funding, including the REALTORS® Relief Foundation.
- NAR's Consumer Outreach
More

The Power of Your REALTOR® Brand: Introduction

The REALTOR® brand is one of the best-known brands in the marketplace.

The Power of Your REALTOR® Brand: Introduction

Sep 9, 2013

1:30

Details
Transcript

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The REALTOR® brand is one of the best-known brands in the marketplace. Use it to your advantage, to boost your business.

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