Search Engine Optimization (SEO) Video Series

This educational video series covers the fundamentals of search engine optimization (SEO) and the benefits to brokers and agents in improving SEO of their property listing websites. The topic is addressed in four video segments that appear below.

A written description of the material covered in each video appears below the video segment as a PDF file.

What Is SEO?

Rand Fishkin explains the basics of SEO and how it pertains to real estate professionals.
Download: What Is SEO? (PDF: 551 KB)
Download: How Does Google Rank Pages? (PDF: 1.09 MB)
Download: Core Elements of SEO, Part 1 (PDF: 1.3 MB)
Download: Core Elements of SEO, Part 2 (PDF: 879 KB)

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Effective Online Marketing

Because today's consumers want accurate information quickly and conveniently, an online presence is vital to your marketing strategy.

MLS & Online Listings

MLS is a facility that allows real estate professionals to learn about and share local property listings in support of the interests of clients.

Google Analytics

Google Analytics (GA) is a powerful free tool to help you understand where leads are coming from and where visitors are lingering.

Sales Tips & Techniques

Success in real estate sales comes from building strong relationships and serving your customers in a way no one else can.