How to Use the REALTOR® Trademark in Connection With an Election

How to Use the REALTOR® Trademark in Connection With an Election

Aug 20, 2012
7:14
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During election season, many members may want to get involved in campaigns and support a specific candidate. This video educates members on the rules that allow members to use the REALTOR® Trademark to show support for a specific candidate, which we detail below.

Members may use the REALTOR® Trademark to show support for a specific candidate. NAR's Bylaws (Article V, Section 6) permit the use of the term REALTOR® in connection with activities in support of specific candidates in elections to public office, so long as the following conditions are met:

  • The term REALTOR® is defined as a registered collective membership mark identifying members of NAR.
  • All letterhead and other written campaign literature, campaign media aids, and other materials, unless not reasonably practical, must identify those conducting the activities as members of a REALTOR® association(s).
  • All use of the term REALTOR® in connection with the candidate or the candidate’s campaign must cease after the election.

Any use of the REALTOR® trademark as part of a website in support of a candidate must comply with the above rules. When using the REALTOR® trademark in a website’s URL, the webpage associated with that URL may be used to comply with all of the above requirements.

Additionally, note that the right to use the trademark is a right of membership, and so an association cannot stop its members from creating a group to support a candidate who opposes the association’s favored candidate.

If you have any specific usage questions, please e-mail trademark@realtors.org.

Example: Using the REALTOR® trademark on election materials. Click to enlarge.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.
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