Consumer Advertising Campaign: What Matters Most TV Ad

Consumer Advertising Campaign: What Matters Most TV Ad

Aug 15, 2013
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"What Matters Most" reminds homeowners, buyers and sellers alike that homeownership remains the foundation of the American Dream. The video underscores the value that REALTORS® bring to communities and their clients, and explains that REALTORS® are prepared—to show you options, answer your questions and guide you home.

Each week, NAR Leadership and industry experts share tips and updates on the real estate industry during this unprecedented time.
Window to the Law is a monthly video series focusing on a legal topic of interest. Not just for legal professionals, Window to the Law covers topics applicable to legal compliance for real estate professionals, brokerages, and REALTOR® associations.
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That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.