2018 Profile of Home Buyers and Sellers: Demographics

Skip to main content

Real Estate Topics
Real Estate Topics

Your resource for all things Real Estate. Including Legal, Agent & Broker, and Property Rights Issues.

View All
- Coronavirus
  
  Guidance to help REALTORS® respond to COVID-19
  
  Close
- Marketing
  
  Social Media
  
  Sales Tips & Techniques
  
  MLS & Online Listings
  
  View More
  
  Close
- Being a Real Estate Professional
  
  Starting Your Career
  
  Being a Broker
  
  Being an Agent
  
  View More
  
  Close
More
Close
Membership
Providing Membership Value

Whether you’re a new agent or an experienced broker you have access to a wide array of resources designed to help you succeed in today's market.
- Close
- All Membership Benefits
- REALTOR Benefits® Program
  
  Bringing you savings and unique offers on products and services just for REALTORS®.
  
  Close
- Directories
  
  Complete listing of state and local associations, MLSs, members, and more.
  
  Close
- Dues Information & Payment
- Become a Member
  
  As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
  
  Close
- Logos and Trademark Rules
  
  Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
  
  Close
- Your Membership Account
  
  Review your membership preferences and Code of Ethics training status.
  
  Close
Close
Research & Statistics
Market Behavior

Including home buying and selling, commercial, international, NAR member information, and technology. Use the data to improve your business through knowledge of the latest trends and statistics.
- Highlights & News
  
  Get the latest top line research, news, and popular reports.
  
  Close
- Housing Statistics
  
  National, regional, and metro-market level housing statistics where data is available.
  
  Close
- Research Reports
  
  Research on a wide range of topics of interest to real estate practitioners.
  
  Close
- Presentation Slides
  
  Access recent presentations from NAR economists and researchers.
  
  Close
- State & Metro Area Data
  
  Affordability, economic, and buyer & seller profile data for areas in which you live and work.
  
  Close
- Commercial Research
  
  Analysis of commercial market sectors and commercial-focused issues and trends.
  
  Close
- Statistical News Release Schedule
Close
Political Advocacy
Representing Your Industry

NAR is widely considered one of the most effective advocacy organizations in the country.
- Advocacy Issues & News
- Federal Advocacy
  
  From its building located steps away from the U.S. Capitol, NAR advocates for you.
  
  Close
- REALTORS® Political Action Committee (RPAC)
  
  Promoting the election of pro-REALTOR® candidates across the United States.
  
  Close
- State & Local Advocacy
  
  Resources to foster and harness the grassroots strength of the REALTOR® Party.
  
  Close
- REALTOR® Party
  
  A powerful alliance working to protect and promote homeownership and property investment.
  
  Close
- Get Involved
  
  Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
  
  Close
Close
Education
Advancing Your Career

NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
- All Education & Professional Development
- All NAR & Affiliate Courses
  
  Continuing education and specialty knowledge can help boost your salary and client base.
  
  Close
- Code of Ethics Training
  
  Fulfill your COE training requirement with free courses for new and existing members.
  
  Close
- Continuing Education (CE)
  
  Meet the continuing education (CE) requirement in state(s) where you hold a license.
  
  Close
- Designations & Certifications
  
  Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
  
  Close
- Library & Archives
  
  Offering research services and thousands of print and digital resources.
  
  Close
- Commitment to Excellence (C2EX)
  
  Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
  
  Close
- NAR Academy at Columbia College
  
  Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
  
  Close
Close
News & Events
News & Events

Stay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
- Latest News
- NAR Newsroom
  
  Official news releases from NAR.
  
  Close
- REALTOR® Magazine
  
  Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
  
  Close
- Blogs
  
  Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
  
  Close
- Newsletters
  
  Stay informed on the most important real estate business news and business specialty updates.
  
  Close
Close
About NAR
Who We R

America's largest trade association, representing 1.4 million members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
- Our Mission, Vision, and Diversity & Inclusion
- Code of Ethics
- Leadership & Staff
  
  National, state & local leadership, staff directories, leadership opportunities, and more.
  
  Close
- Committee & Liaisons
- History
  
  Founded as the National Association of Real Estate Exchanges in 1908.
  
  Close
- Strategic Priorities
  
  NAR’s operating values, and long-term goals.
  
  Close
- Policies
- Affiliated Organizations
- Governing Documents
  
  Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
  
  Close
- Awards & Grants
- NAR's Consumer Outreach
Close
More
Browse by Section

View All
- Top Directories
  
  Find a Member
  
  Browse All Directories
  
  Find an Office
  
  Find an Association
  
  NAR Department Directory
  
  Committees and Directors
  
  Close
- By Role
  
  Broker
  
  Association Executive
  
  New Member
  
  Student
  
  Appraiser
  
  State & Local Volunteer Leader
  
  Close
- By Specialty
  
  Commercial
  
  Global
  
  Buyer's Rep
  
  Senior Market
  
  Short Sales & Foreclosures
  
  Land
  
  Resort & Second Home
  
  Auction
  
  Green
  
  Close
- Multimedia
  
  Infographics
  
  Videos
  
  Quizzes
  
  Close
More
Close

Real Estate Topics
Your resource for all things Real Estate. Including Legal, Agent & Broker, and Property Rights Issues.
- Coronavirus
  Guidance to help REALTORS® respond to COVID-19
- Marketing
  Social Media
  Sales Tips & Techniques
  MLS & Online Listings
  View More
- Being a Real Estate Professional
  Starting Your Career
  Being a Broker
  Being an Agent
  View More
- Residential Real Estate
  Condominiums
  Vacation, Resort, & 2nd Homes
  FHA Programs
  View More
- Legal
  Arbitration & Dispute Resolution
  Fair Housing
  Copyright
  View More
- Commercial & Investment Real Estate
  Condominiums
  Starting Your Career in Commercial Real Estate
  Foreign Investors
  View More
- View All
Membership
Whether you’re a new agent or an experienced broker you have access to a wide array of resources designed to help you succeed in today's market.
- Right Tools, Right Now
- All Membership Benefits
- REALTOR Benefits® Program
  Bringing you savings and unique offers on products and services just for REALTORS®.
- Directories
  Complete listing of state and local associations, MLSs, members, and more.
- Dues Information & Payment
- Become a Member
  As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
- Logos and Trademark Rules
  Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
- Your Membership Account
  Review your membership preferences and Code of Ethics training status.
Research & Statistics
Including home buying and selling, commercial, international, NAR member information, and technology. Use the data to improve your business through knowledge of the latest trends and statistics.
- Highlights & News
  Get the latest top line research, news, and popular reports.
- Housing Statistics
  National, regional, and metro-market level housing statistics where data is available.
- Research Reports
  Research on a wide range of topics of interest to real estate practitioners.
- Presentation Slides
  Access recent presentations from NAR economists and researchers.
- State & Metro Area Data
  Affordability, economic, and buyer & seller profile data for areas in which you live and work.
- Commercial Research
  Analysis of commercial market sectors and commercial-focused issues and trends.
- Statistical News Release Schedule
Political Advocacy
NAR is widely considered one of the most effective advocacy organizations in the country.
- Advocacy Issues & News
- Federal Advocacy
  From its building located steps away from the U.S. Capitol, NAR advocates for you.
- REALTORS® Political Action Committee (RPAC)
  Promoting the election of pro-REALTOR® candidates across the United States.
- State & Local Advocacy
  Resources to foster and harness the grassroots strength of the REALTOR® Party.
- REALTOR® Party
  A powerful alliance working to protect and promote homeownership and property investment.
- Get Involved
  Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
Education
NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
- All Education & Professional Development
- All NAR & Affiliate Courses
  Continuing education and specialty knowledge can help boost your salary and client base.
- Code of Ethics Training
  Fulfill your COE training requirement with free courses for new and existing members.
- Continuing Education (CE)
  Meet the continuing education (CE) requirement in state(s) where you hold a license.
- Designations & Certifications
  Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
- Library & Archives
  Offering research services and thousands of print and digital resources.
- Commitment to Excellence (C2EX)
  Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
- NAR Academy at Columbia College
  Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
News & Events
Stay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
- Latest News
- NAR Newsroom
  Official news releases from NAR.
- REALTOR® Magazine
  Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
- Blogs
  Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
- Newsletters
  Stay informed on the most important real estate business news and business specialty updates.
- REALTORS® Conference & Expo
- REALTORS® Legislative Meetings
- AE Institute
- Real Estate Forecast Summit
- C5 Summit
- iOi Summit
- All Events
About NAR
America's largest trade association, representing 1.4 million members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
- Our Mission, Vision, and Diversity & Inclusion
- Code of Ethics
- Leadership & Staff
  National, state & local leadership, staff directories, leadership opportunities, and more.
- Committee & Liaisons
- History
  Founded as the National Association of Real Estate Exchanges in 1908.
- Strategic Priorities
  NAR’s operating values, and long-term goals.
- Policies
- Affiliated Organizations
- Governing Documents
  Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
- Awards & Grants
- NAR's Consumer Outreach
More

2018 Profile of Home Buyers and Sellers: Demographics

This video looks at some of the demographic characteristics of recent home buyers and sellers, findings from the Profile of Home Buyers and Sellers.

2018 Profile of Home Buyers and Sellers: Demographics

Nov 13, 2018

1:31

Details
Transcript

Light Theme Light

Dark Theme Dark

Advertisement

This video takes look at some of the demographic characteristics of recent home buyers and sellers. The data it contains is from the latest 2018 Profile of Home Buyers and Sellers.

Highlights from the Profile of Home Buyers and Sellers
Buy the full Profile of Home Buyers and Sellers from the REALTOR® Store
Read the news release about the Profile of Home Buyers and Sellers
Get the Buyer Bios report, containing profiles of recent home buyers and sellers

Home Buyer and Seller Infographics

Silhouettes of people

2019 Profile of Home Buyers & Sellers

Infographic

78% of non-owners believe homeownership is a good financial decision.

Tree icons

A Snapshot of Today's Home Buyers

Infographic

This infographic contains information about home buyers from the 2019 Profile of Home Buyers and Sellers.

A Snapshot of Today's Home Sellers

Infographic

This infographic contains information about home sellers from the 2019 Profile of Home Buyers and Sellers.

Highlights: Profile of Home Buyers and Sellers

Report

Full report now free for members! For most home buyers, the purchase of real estate is one of the largest financial transactions they will make.

Three people reviewing a contract

Buyer Bios

Report

This report uses data from the 2018 Home Buyers and Sellers survey to focus on specific buyer and seller demographic groups.

Looking at graphs on a tablet

Research Reports

Use the data in these reports to improve your business through knowledge of the latest trends and statistics.

Latest

April 9, 2021

NAR Policy Forum Series: Tipping the Scale

April 8, 2021

February 2021 Existing and Pending Home Sales

April 5, 2021

COVID-19: One Year In - the Conversation Continues

April 5, 2021

COVID-19: One Year In

April 1, 2021

Creating a Diversity, Equity & Inclusion Policy

March 31, 2021

The Path to Scaling a PropTech Startup

March 22, 2021

2021 AEI Virtual Platform Walk-Through

March 18, 2021

Ask an Appraiser

March 17, 2021

Broker Power Hour Recording, March 12, 2021

March 12, 2021

Good Sense Governance Webinar

Popular

October 1, 2020

Window to the Law: Showing Guidance During a Pandemic

September 3, 2020

Stand Out on Social With Photofy

October 14, 2020

REALTORS® Believe Fairness Is Worth Fighting For

January 15, 2021

Fairhaven: A Fair Housing Simulation Demo

October 25, 2012

REALTORS® REThink Real Estate's Future

September 19, 2012

Video: August Existing-Home Sales, Prices Rise

October 28, 2014

Ethics Hearing, Part 1 of 6

February 5, 2016

Leadership Academy 2016: Tom Salomone

December 14, 2016

Video: New REALTOR® Store

March 21, 2017

Tax Reform 2017: What to Watch Out For

June 22, 2017

Existing-Home Sales Rise in May

September 28, 2017

Why Should You Get the CIPS Designation?

January 11, 2018

Board Orientation Tips

March 2, 2018

What Is SEO?

April 23, 2018

Legal Pulse 4Q 2017 Highlights

June 4, 2018

Video: Center for REALTOR® Financial Wellness

September 25, 2018

Existing-Home Sales Remain Flat in August

October 25, 2018

Major Changes Affecting Individuals

February 19, 2019

NAR Legal Affairs Overview

April 3, 2019

How Was the Strategic Framework Put Together?

Window to the Law

Window to the Law is a monthly video series that provides valuable risk management tips and information to help real estate professionals navigate legal issues facing the real estate industry.

April 1, 2021

Creating a Diversity, Equity & Inclusion Policy

March 1, 2021

Safety Best Practices for Real Estate Professionals

February 1, 2021

Making Your Workplace COVID-Safe

January 1, 2021

NAR’s Fair Housing Action Plan

December 1, 2020

Using Images and Music in Your Business

November 3, 2020

Preventing Cybercrime During COVID-19

October 1, 2020

Window to the Law: Showing Guidance During a Pandemic

September 1, 2020

Window to the Law: How to Handle Multiple Offers

August 1, 2020

Window to the Law: Create a Disaster Preparedness Plan

July 1, 2020

Window to the Law: Remote Online Notarization Laws 2020

Next Up: Commercial Series

From the advocacy efforts to technology advances and updates on commercial industry trends, the topics in this series all relate to what’s happening in commercial real estate now and what trends are on the horizon.

December 29, 2020

Optimizing Commercial Listings & Syndication

October 23, 2020

Commercial Financing During Covid

October 16, 2020

Next Up: Preserving the 1031 Like-Kind Exchanges

October 1, 2020

Next Up: Eviction Moratorium & Rental Assistance

August 28, 2020

Next Up: PropTech - The Future is Now

August 3, 2020

Next Up: What's the Data Say?

June 29, 2020

1031 Like-Kind Exchanges, Insights & Updates

April 20, 2020

Next Up: Insights for Commercial Executives

New AE Webinar & Video Series

These webinars and videos are an extension of the New AE Orientation, intended to provide ongoing learning on association management resources and programs to newly appointed AEs.

December 18, 2020

REALTOR® L.E.A.D. and NAR Leadership Academy

November 13, 2020

The MLS Hour: New AE Edition

November 12, 2020

NAR's Institutes, Societies, and Councils

October 22, 2020

RPR® Tools for Advocacy & Member Engagement

October 7, 2020

Core Standards for New AEs

Pivot in Place

Each week, NAR Leadership and industry experts share tips and updates on the real estate industry during this unprecedented time.

First-Time Buyer

The hunt is about so much more than the house. Home buying hiccups lead to tough decisions. Guided by the expertise of a REALTOR®, First-Time Buyer puts the real in real estate.

NAR Videos on YouTube

NAR offers additional topics online covering legislation, events, industry news and guides for both NAR members and the public. Visit NAR on YouTube

National Association of REALTORS®

18.5K subscribers

REALTOR® Party

1.57K subscribers

REALTOR® Magazine

3.66K subscribers

NAR Meetings

1.56K subscribers

Realtors Property Resource® (RPR)

4.58K subscribers

HouseLogic

1.17K subscribers

First-Time Buyer

278 subscribers

That’s Who We R (playlist)