2018 Profile of Home Buyers and Sellers: Demographics

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Real Estate Topics
Your resource for all things Real Estate. Including Legal, Agent & Broker, and Property Rights Issues.
- Coronavirus
  Guidance to help REALTORS® respond to COVID-19
- Marketing
  Social Media
  Sales Tips & Techniques
  MLS & Online Listings
  View More
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Whether you’re a new agent or an experienced broker you have access to a wide array of resources designed to help you succeed in today's market.
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- All Membership Benefits
- REALTOR Benefits® Program
  Bringing you savings and unique offers on products and services just for REALTORS®.
- Directories
  Complete listing of state and local associations, MLSs, members, and more.
- Dues Information & Payment
- Become a Member
  As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
- Logos and Trademark Rules
  Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
- Your Membership Account
  Review your membership preferences and Code of Ethics training status.
Research & Statistics
Including home buying and selling, commercial, international, NAR member information, and technology. Use the data to improve your business through knowledge of the latest trends and statistics.
- Highlights & News
  Get the latest top line research, news, and popular reports.
- Housing Statistics
  National, regional, and metro-market level housing statistics where data is available.
- Research Reports
  Research on a wide range of topics of interest to real estate practitioners.
- Presentation Slides
  Access recent presentations from NAR economists and researchers.
- State & Metro Area Data
  Affordability, economic, and buyer & seller profile data for areas in which you live and work.
- Commercial Research
  Analysis of commercial market sectors and commercial-focused issues and trends.
- Statistical News Release Schedule
Political Advocacy
NAR is widely considered one of the most effective advocacy organizations in the country.
- Advocacy Issues & News
- Federal Advocacy
  From its building located steps away from the U.S. Capitol, NAR advocates for you.
- REALTORS® Political Action Committee (RPAC)
  Promoting the election of pro-REALTOR® candidates across the United States.
- State & Local Advocacy
  Resources to foster and harness the grassroots strength of the REALTOR® Party.
- REALTOR® Party
  A powerful alliance working to protect and promote homeownership and property investment.
- Get Involved
  Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
Education
NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
- All Education & Professional Development
- All NAR & Affiliate Courses
  Continuing education and specialty knowledge can help boost your salary and client base.
- Code of Ethics Training
  Fulfill your COE training requirement with free courses for new and existing members.
- Continuing Education (CE)
  Meet the continuing education (CE) requirement in state(s) where you hold a license.
- Designations & Certifications
  Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
- Library & Archives
  Offering research services and thousands of print and digital resources.
- Commitment to Excellence (C2EX)
  Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
- NAR Academy at Columbia College
  Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
News & Events
Stay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
- Latest News
- NAR Newsroom
  Official news releases from NAR.
- REALTOR® Magazine
  Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
- Blogs
  Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
- Newsletters
  Stay informed on the most important real estate business news and business specialty updates.
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About NAR
America's largest trade association, representing 1.5 million members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
- Mission, Vision, and Diversity & Inclusion
- Code of Ethics
- Leadership & Staff
  National, state & local leadership, staff directories, leadership opportunities, and more.
- Committee & Liaisons
- History
  Founded as the National Association of Real Estate Exchanges in 1908.
- Affiliated Organizations
- Strategic Priorities
  NAR’s operating values, and long-term goals.
- Policies
- Governing Documents
  Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
- Awards & Grants
  Member recognition and special funding, including the REALTORS® Relief Foundation.
- NAR's Consumer Outreach
More

2018 Profile of Home Buyers and Sellers: Demographics

This video looks at some of the demographic characteristics of recent home buyers and sellers, findings from the Profile of Home Buyers and Sellers.

2018 Profile of Home Buyers and Sellers: Demographics

Nov 13, 2018

1:31

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Transcript

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This video takes look at some of the demographic characteristics of recent home buyers and sellers. The data it contains is from the latest 2018 Profile of Home Buyers and Sellers.

Highlights from the Profile of Home Buyers and Sellers
Buy the full Profile of Home Buyers and Sellers from the REALTOR® Store
Read the news release about the Profile of Home Buyers and Sellers
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Home Buyer and Seller Infographics

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2019 Profile of Home Buyers & Sellers

Infographic

78% of non-owners believe homeownership is a good financial decision.

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A Snapshot of Today's Home Buyers

Infographic

This infographic contains information about home buyers from the 2019 Profile of Home Buyers and Sellers.

A Snapshot of Today's Home Sellers

Infographic

This infographic contains information about home sellers from the 2019 Profile of Home Buyers and Sellers.

Highlights: Profile of Home Buyers and Sellers

Report

Full report now free for members! For most home buyers, the purchase of real estate is one of the largest financial transactions they will make.

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Buyer Bios

Report

This report uses data from the 2018 Home Buyers and Sellers survey to focus on specific buyer and seller demographic groups.

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Use the data in these reports to improve your business through knowledge of the latest trends and statistics.

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