Helping consumers understand why working with a REALTOR® is the best choice for this life-changing transaction goes way back to 1913.
That’s when National Association of REALTORS® began to set their members apart by adopting a Code of Ethics that still guides the business decisions of 1.3M REALTORS® today. The REALTOR® Code of Ethics isn’t just words on a page, but is a pledge of honesty, integrity, professionalism, and community service. Partnering with a REALTOR® delivers the peace of mind that comes from working with a real person. A real advocate. A real, trusted professional who is committed to their clients’ futures and neighborhoods just as much as they are.
It’s the Code of Ethics that helped to inspire our new campaign, “That’s Who We R®”. The campaign demonstrates the value of a REALTOR®, distinguishes REALTORS® from the rest, and delivers a sense of pride in being a REALTOR®.
Watch Our Campaign Anthem
Shop the REALTOR Team Store® to get REALTOR® merchandise featured in the campaign.