Sharing your pride in the “That’s Who We R” campaign is easy! Use the social media assets below, or Photofy to personalize a selection of campaign content with your photo, logo, or contact information and share to your social media accounts.

Watch this 30 second video about using Photofy:

To sign up for Photofy:

  1. Visit photofy.com/nar. Make sure you have your NRDS ID ready. If you don't remember your NRDS ID, look it up here.
  2. You should get an email with a link to download the app for Apple or Android devices.
  3. Open the app and select the "Business Sign In" button to log in with the username and password you just set up.
  4. If you don't see the NAR member screen as shown here, be sure to tap the "NAR Member" link at the bottom of the screen to switch views.

Sign up at Photofy

Webinar: Leverage Photofy to Expand Your Association's Social Media Reach

Learn more about how your state or local associations can create their own galleries of assets on the Photofy app to empower members to personalize and share the “That’s Who We R” campaign assets.

Advertisement

Videos for Social

Instructions for Paid Social Media Use

  • Select the post you want to use
  • Download the video to save it to your computer or mobile phone. We recommend you save it to your photo/video folder or app.
  • Take a look at the recommended channel where this content is best to be posted
  • Open Facebook, Instagram, or Twitter and create a video post by uploading the video (this should only take a minute or so)
  • You will not need to adjust any video length or crop the creative
  • If prompted, choose a still video frame that will appear on your profile
  • Add the caption we have provided, or feel free to write your own
  • Include #ThatsWhoWeR in your post (especially on Instagram and Twitter)
  • Tag your association by typing @INSERTASSOCIATIONNAME and choosing the correct account that appears
  • To promote your post, follow the Facebook, Twitter, or Instagram instructions for paid promotion by adding your desired spend, audience, and location (detailed instructions available online by channel)
  • To post organically, simply follow the instructions for the organic posts
  • Post the video! It shouldn’t take more than a minute or so until it’s fully uploaded and ready to view
  • Enjoy all those likes and views!

First Real Home Video :15

First Real Home

Suggested Copy

Not sure how the market has changed? Talk to a REALTOR® and get expert advice. Look for the R. #ThatsWhoWeR

Resource Video :15

Resource

Suggested Copy

REALTORS® are experts in guiding you in the decision to buy or sell. Speak to a REALTOR® for expert advice. Look for the R. #ThatsWhoWeR

Raise the Bar Video :15

Raise the Bar

Suggested Copy

A REALTOR®'s expertise can help you reach the right decision for your business. Is your agent a REALTOR®? Look for the R. #ThatsWhoWeR

First Real Home :06

First Real Home (Pinterest)

Suggested Copy

Not sure how the market has changed? Talk to a REALTOR® and get expert advice. Look for the R. #ThatsWhoWeR


Resource :06

Resource for Pinterest

Suggested Copy

REALTORS® are experts in guiding you in the decision to buy or sell. Speak to a REALTOR® for expert advice. Look for the R. #ThatsWhoWeR

Raise the Bar :06

Raise the Bar for Pinterest

Suggested Copy

A REALTOR®'s expertise can help you reach the right decision for your business. Is your agent a REALTOR®? Look for the R. #ThatsWhoWeR

Static Social Content

Instructions for Organic Social Media Use

  • Download the video to save it to your computer or mobile phone. We recommend you save it to your photo/video folder or app.
  • Open Facebook, Instagram, or Twitter and create a video post by uploading the video (this should only take a minute or so)
  • You will not need to adjust any video length or crop the creative
  • If prompted, choose a still video frame that will appear on your profile.
  • Add the caption we have provided, or feel free to write your own.
  • Include #ThatsWhoWeR in your post (especially on Instagram and Twitter) to keep spreading the advertising campaign
  • Tag your association by typing @INSERTASSOCIATIONNAME and choosing the correct account that appears
  • Post the video! It shouldn’t take more than a minute or so until it’s fully uploaded and ready to view.
  • Enjoy all those likes and views!
Umatched Commitment 1x1

Commitment Suggested Copy

Your business may look a bit different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R. #ThatsWhoWeR

1 x 1 PNG Purple | 1 x 1 PNG Blue (Facebook & Instagram)
4 x 5 PNG Purple | 4 x 5 PNG Blue (Facebook & Instagram)

Expertise Matters Houses 1x1

Expertise Matters (Houses) Suggested Copy

Life looks different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R. #ThatsWhoWeR

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

Expertise Matters 1x1

Expertise Matters (Red) Suggested Copy

Your business may look a bit different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R. #ThatsWhoWeR

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

Expertise Matters Checkmark 1x1

Expertise Matters (Checkbox) Suggested Copy

Life looks different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R. #ThatsWhoWeR

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

Optimism Business 1x1

Optimism Business Suggested Copy

Life looks different these days, but we’re all in this together. REALTORS® have the same dedication to connect with clients and are finding new ways to share their expertise. So if you have questions, Look for the R. #ThatsWhoWeR

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

The Market Rewards the Bold 1x1

Market Rewards Suggested Copy

REALTORS® are experts committed to finding new ways to help you find your dream home. With virtual open houses and new digital tools, we are more dedicated than ever to connecting with clients. #ThatsWhoWeR

1 x 1 PNG (Facebook & Instagram)
4 x 5 PNG (Facebook & Instagram)

Low Interest Rates 1x1

Low Interest Rates Suggested Copy

REALTORS® are committed to helping you in the current market. Whether it’s through virtual open houses new digital tools or by guiding you toward a purchase with low interest rates, REALTORS® are your allies in the homebuying process. #ThatsWhoWeR

1 x 1 PNG (Facebook & Instagram)
4 x 5 PNG (Facebook & Instagram)

Virtual Open Houses. Real Dedication. 1x1

Virtual Open Houses Suggested Copy

Our new reality has changed the home searching and buying process. REALTORS® are experts committed to finding new ways to help you find your dream home. So if you’re ready to take the next step, Look for the R. #ThatsWhoWeR

1 x 1 PNG (Facebook & Instagram)
4 x 5 PNG (Facebook & Instagram)

* The three messages below were developed in relation to the Coronavirus. To be sensitive to its context and ensure these are shared in the spirit of positive support and community, we ask that you do not customize the images so they do not appear to be focused on sales or financial gain. You may customize your message within the post copy to make these feel more personal.
We Are All Neighbors 1x1

* Neighbors Suggested Copy

In times like these, community has never been more important. We’re here to help, because That’s Who We R. #ThatsWhoWeR

1 x 1 JPG (Facebook & Instagram)
4 x 5 JPG (Facebook & Instagram)

That's Who We R: We Are All Stronger Together 1x1

* Stronger Together Suggested Copy

In times like these, community has never been more important. We’re here to help, because That’s Who We R. #ThatsWhoWeR

1 x 1 JPG (Facebook & Instagram)
4 x 5 JPG (Facebook & Instagram)

That's Who We R: Community Community Community

* Community Suggested Copy

The three most important words in real estate. We are here for you, now and always, because That’s Who We R. #ThatsWhoWeR

1 x 1 JPG (Facebook & Instagram)
4 x 5 JPG (Facebook & Instagram) 

Is Your Agent a REALTOR®?

Customizable social ads:

Non-customizable social ads:

Looking to Buy Your First Real Home?

Customizable social ads:

Non-customizable social ads:

For Reliable Guidance, Look for the R

Customizable social ads:

Non-customizable social ads:

For a Trusted Resource, Look for the R

Customizable social ads:

Non-customizable social ads:

q4 1x1 noncustom neighborhoods

Residential Neighborhoods Suggested Copy

It’s people who make a great neighborhood great. That’s why over 70% of REALTORS® volunteer in their communities. And I’m one of them. Let’s find a great neighborhood for you.

1x1 PNG: Customizable | Non-customizable

q4 1x1 noncustom adapting

Residential Adapting Suggested Copy

Working with a REALTOR® means working with an expert who can guide you through a rapidly shifting real estate market. I’ll work with you to find the opportunities in all of the complexity.

1x1 PNG: Customizable | Non-customizable

q4 16x9 noncustom driven by ethics

Residential Driven by Ethics Suggested Copy

Anyone licensed to help you buy or sell property is an agent, but not all agents are REALTORS®. Only REALTORS® adhere to a strict Code of Ethics. Is your agent a REALTOR®?

16x9 PNG: Customizable | Non-customizable

q4 1x1 noncustom expertise 12-21-20

Residential Expertise Suggested Copy

With interest rates and inventories at all-time lows, the need for expertise is at an all-time high. Is your agent a REALTOR®? Look for the R.

1x1 PNG: Customizable | Non-customizable

q4 16x9 noncustom its more than a space

Commercial "It's More Than a Space" Suggested Copy

What do I love about commercial real estate? It’s all about bringing business ideas to life. So if you’re interested in working with an expert who’s as excited about your business as you are, let’s talk.

Alt

What do I love about commercial real estate? It’s all about bringing business ideas to life. So if you’re interested in working with the expertise of a REALTOR®, I’m as excited about your business as you are. Let’s talk.

16x9 PNG: Customizable | Non-customizable

q4 1x1 noncustom business

Commercial Business Suggested Copy

There’s no better feeling than seeing my clients’ businesses succeed in the spaces I help them find. If you are looking to open a new business or bring your existing business into new spaces, I’m open to help you make it happen.

1x1 PNG: Customizable | Non-customizable

q4 1x1 noncustom upsizing

Residential Upsizing Suggested Copy

Right now high property values and low interest rates have many people thinking about using their established equity to upgrade to a larger home. Is now the right time for you? Upsizing or downsizing, together we’ll make sure we’re right-sizing.

1x1 PNG: Customizable | Non-customizable

Social Covers

Prouder Than Ever Social Cover

Download (PNG: 745 KB)

Now More Than Ever, Expertise Matters

Download (PNG: 275 KB)

Social Banner: We Are All Neighbors Now

Download (PNG: 312 KB)

Social Banner: Community, Community, Community

Download (PNG: 315 KB)

Social Banner: Stronger Together. Even When We're Apart

Download (PNG: 363 KB)

Animated Social Content

NAR Q4 Residential Animated 121020 Thumb

Residential Ethics Animated

Suggested Copy

Anyone licensed to help you buy or sell property is an agent, but not all agents are REALTORS®. Only REALTORS® adhere to a strict Code of Ethics. Is your agent a REALTOR®?

1x1 MP4: Download

NAR Q4 Commercial Animated 121020 Thumb

Animated Commercial Post

Suggested Copy

There’s no better feeling than seeing my clients’ businesses succeed in the spaces I help them find. If you are looking to open a new business or bring your existing business into new spaces, I’m open to help you make it happen.

1x1 MP4: Download

Look for the R Blue Pin

View or Download 
(MOV, 7.6 MB)

Look for the R Pin Blue

View or Download 
(MOV, 7.8 MB)

Look for the R Pin Red

View or Download
(MOV, 8 MB)

Suggested Copy

"REALTORS® are experts in guiding you in the decision to buy or sell. Speak to a REALTOR® for expert advice. Look for the R. #ThatsWhoWeR"

Pro-Homeownership Videos (10 seconds)

Facebook Frames

Sign in to Facebook to add a new "That's Who We R" frame to your profile picture:

Looking for More?

For additional assets, visit the Campaign Marketing Assets page and Marketing Assets Archive page.

Terms & Conditions

By accessing or downloading NAR Consumer Advertising Campaign assets, you acknowledge and agree to the Terms and Conditions of the Consumer Advertising Campaign (PDF: 50 KB) and NAR's Privacy Policy. If you do not agree to these terms, you may not use these assets.

NAR does not guarantee that the advertising campaign materials available through www.nar.realtor, as they exist or as modified by you, comply with your State’s or territory’s real estate laws and regulations. Before using these campaign materials, please confirm the materials are legally acceptable in your State or territory.