Sharing your pride in the “That’s Who We R” campaign is easy! Use the new social media assets below, or Photofy to personalize a selection of campaign content with your photo, logo, or contact information and share to your social media accounts.

To sign up for Photofy:

Photofy on iPhone
  1. Visit photofy.com/nar. Make sure you have your NRDS ID ready. If you don't remember your NRDS ID, look it up here.
  2. You should get an email with a link to download the app for Apple or Android devices.
  3. Open the app and select the "Business Sign In" button to log in with the username and password you just set up.
  4. If you don't see the NAR member screen as shown here, be sure to tap the "NAR Member" link at the bottom of the screen to switch views.

Sign up at Photofy

Webinar: Leverage Photofy to Expand Your Association's Social Media Reach

Learn more about how your state or local associations can create their own galleries of assets on the Photofy app to empower members to personalize and share the “That’s Who We R” campaign assets.

Advertisement

Videos for Social

Instructions for Paid Social Media Use

  • Select the post you want to use
  • Download the video to save it to your computer or mobile phone. We recommend you save it to your photo/video folder or app.
  • Take a look at the recommended channel where this content is best to be posted
  • Open Facebook, Instagram, or Twitter and create a video post by uploading the video (this should only take a minute or so)
  • You will not need to adjust any video length or crop the creative
  • If prompted, choose a still video frame that will appear on your profile
  • Add the caption we have provided, or feel free to write your own
  • Include #ThatsWhoWeR in your post (especially on Instagram and Twitter)
  • Tag your association by typing @INSERTASSOCIATIONNAME and choosing the correct account that appears
  • To promote your post, follow the Facebook, Twitter, or Instagram instructions for paid promotion by adding your desired spend, audience, and location (detailed instructions available online by channel)
  • To post organically, simply follow the instructions for the organic posts
  • Post the video! It shouldn’t take more than a minute or so until it’s fully uploaded and ready to view
  • Enjoy all those likes and views!

First Real Home Video :15

First Real Home

Suggested Copy

Not sure how the market has changed? Talk to a REALTOR® and get expert advice. Look for the R. 

Resource Video :15

Resource

Suggested Copy

REALTORS® are experts in guiding you in the decision to buy or sell. Speak to a REALTOR® for expert advice. Look for the R.

Raise the Bar Video :15

Raise the Bar

Suggested Copy

A REALTOR®'s expertise can help you reach the right decision for your business. Is your agent a REALTOR®? Look for the R.

First Real Home :06

First Real Home (Pinterest)

Suggested Copy

Not sure how the market has changed? Talk to a REALTOR® and get expert advice. Look for the R.


Resource :06

Resource for Pinterest

Suggested Copy

REALTORS® are experts in guiding you in the decision to buy or sell. Speak to a REALTOR® for expert advice. Look for the R.

Raise the Bar :06

Raise the Bar for Pinterest

Suggested Copy

A REALTOR®'s expertise can help you reach the right decision for your business. Is your agent a REALTOR®? Look for the R.

Static Social Ads

Instructions for Organic Social Media Use

  • Download the video to save it to your computer or mobile phone. We recommend you save it to your photo/video folder or app.
  • Open Facebook, Instagram, or Twitter and create a video post by uploading the video (this should only take a minute or so)
  • You will not need to adjust any video length or crop the creative
  • If prompted, choose a still video frame that will appear on your profile.
  • Add the caption we have provided, or feel free to write your own.
  • Include #ThatsWhoWeR in your post (especially on Instagram and Twitter) to keep spreading the advertising campaign
  • Tag your association by typing @INSERTASSOCIATIONNAME and choosing the correct account that appears
  • Post the video! It shouldn’t take more than a minute or so until it’s fully uploaded and ready to view.
  • Enjoy all those likes and views!
Prouder Than Ever 1x1

Prouder Than Ever Suggested Copy

In 2010, NAR’s Code of Ethics was amended to prohibit discrimination in real estate based on sexual orientation and extended this to include gender identity in 2013. As a longtime supporter of the LGBTQ+ community, I commend the Supreme Court on their recent ruling.

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

Umatched Commitment 1x1

Commitment Suggested Copy

Your business may look a bit different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R.

1 x 1 PNG Purple | 1 x 1 PNG Blue (Facebook & Instagram)
4 x 5 PNG Purple | 4 x 5 PNG Blue (Facebook & Instagram)

Expertise Matters Houses 1x1

Expertise Matters (Houses) Suggested Copy

Life looks different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R.

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

Expertise Matters 1x1

Expertise Matters (Red) Suggested Copy

Your business may look a bit different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R.

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

Expertise Matters Checkmark 1x1

Expertise Matters (Checkbox) Suggested Copy

Life looks different these days, but the expertise REALTORS® have has not changed. We have the same dedication to connect with clients and continue to find new ways to share our expertise. So if you have questions, Look for the R.

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

Optimism Business 1x1

Optimism Business Suggested Copy

Life looks different these days, but we’re all in this together. REALTORS® have the same dedication to connect with clients and are finding new ways to share their expertise. So if you have questions, Look for the R.

1 x 1 PNG: Customizable | Non-customizable (Facebook & Instagram)
4 x 5 PNG: Customizable | Non-customizable (Facebook & Instagram)

The Market Rewards the Bold 1x1

Market Rewards Suggested Copy

REALTORS® are experts committed to finding new ways to help you find your dream home. With virtual open houses and new digital tools, we are more dedicated than ever to connecting with clients.

1 x 1 PNG (Facebook & Instagram)
4 x 5 PNG (Facebook & Instagram)

Low Interest Rates 1x1

Low Interest Rates Suggested Copy

REALTORS® are committed to helping you in the current market. Whether it’s through virtual open houses new digital tools or by guiding you toward a purchase with low interest rates, REALTORS® are your allies in the homebuying process.

1 x 1 PNG (Facebook & Instagram)
4 x 5 PNG (Facebook & Instagram)

Virtual Open Houses. Real Dedication. 1x1

Virtual Open Houses Suggested Copy

Our new reality has changed the home searching and buying process. REALTORS® are experts committed to finding new ways to help you find your dream home. So if you’re ready to take the next step, Look for the R.

1 x 1 PNG (Facebook & Instagram)
4 x 5 PNG (Facebook & Instagram)

* The three messages below were developed in relation to the Coronavirus. To be sensitive to its context and ensure these are shared in the spirit of positive support and community, we ask that you do not customize the images so they do not appear to be focused on sales or financial gain. You may customize your message within the post copy to make these feel more personal.
We Are All Neighbors 1x1

* Neighbors Suggested Copy

In times like these, community has never been more important. We’re here to help, because That’s Who We R.

1 x 1 JPG (Facebook & Instagram)
4 x 5 JPG (Facebook & Instagram)

That's Who We R: We Are All Stronger Together 1x1

* Stronger Together Suggested Copy

In times like these, community has never been more important. We’re here to help, because That’s Who We R.

1 x 1 JPG (Facebook & Instagram)
4 x 5 JPG (Facebook & Instagram)

That's Who We R: Community Community Community

* Community Suggested Copy

The three most important words in real estate. We are here for you, now and always, because That’s Who We R.

1 x 1 JPG (Facebook & Instagram)
4 x 5 JPG (Facebook & Instagram) 

Is Your Agent a REALTOR®?

Customizable social ads:

Non-customizable social ads:

Looking to Buy Your First Real Home?

Customizable social ads:

Non-customizable social ads:

For Reliable Guidance, Look for the R

Customizable social ads:

Non-customizable social ads:

For a Trusted Resource, Look for the R

Customizable social ads:

Non-customizable social ads:

Social Covers

Prouder Than Ever Social Cover

Download (PNG: 745 KB)

Now More Than Ever, Expertise Matters

Download (PNG: 275 KB)

Social Banner: We Are All Neighbors Now

Download (PNG: 312 KB)

Social Banner: Community, Community, Community

Download (PNG: 315 KB)

Social Banner: Stronger Together. Even When We're Apart

Download (PNG: 363 KB)

Social Ads

Look for the R Blue Pin

View or Download 
(MOV, 7.6 MB)

Look for the R Pin Blue

View or Download 
(MOV, 7.8 MB)

Look for the R Pin Red

View or Download
(MOV, 8 MB)

Share With Photofy!

The app comes pre-loaded with even more social media graphics and videos.

Sign up at photofy.com/NAR

Pro-Homeownership Videos (10 seconds)

Facebook Frames

Sign in to Facebook to add a new "That's Who We R" frame to your profile picture:

Looking for More?

For additional assets, visit the Campaign Marketing Assets page and Marketing Assets Archive page.

Terms & Conditions

By accessing or downloading NAR Consumer Advertising Campaign assets, you acknowledge and agree to the Terms and Conditions of the Consumer Advertising Campaign (PDF: 50 KB) and NAR's Privacy Policy. If you do not agree to these terms, you may not use these assets.

NAR does not guarantee that the advertising campaign materials available through www.nar.realtor, as they exist or as modified by you, comply with your State’s or territory’s real estate laws and regulations. Before using these campaign materials, please confirm the materials are legally acceptable in your State or territory.